In-house Creative Direction, Advertising and Design for one of the UK's biggest Independent Jewellers

At the heart of the work produced with Hugh Rice was the meticulous creation of seasonal campaigns. These were strategically focussed on the best-performing sellers each quarter. Notable examples include captivating showcases of Wedding Jewellery and Christmas gifting. Glass Creative assumed end-to-end responsibility for these campaigns; from the initial ideation phase and corresponding photoshoots to the development of advertising materials and digital assets. Simultaneously, we seamlessly managed the production of marketing collateral for in-store customer events, ensuring a harmonious and visually compelling brand narrative across every touchpoint.

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Glass Creative took on end-to-end responsibility for these campaigns, starting from the initial ideation phase and corresponding photoshoots. We went on to develop advertising materials and digital assets, ensuring a cohesive and visually compelling brand narrative. Simultaneously, our team seamlessly managed the production of marketing collateral for in-store customer events, further harmonising the brand.

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This comprehensive approach allowed us to not only create visually stunning campaigns but also ensure a consistent and immersive brand experience for customers both online and in-store. Our collaboration with Hugh Rice showcased our ability to blend creativity with strategic insight, driving results and fostering a lasting connection between the brand and its audience.