Branding and Art Direction for a large scale Arts Council project for Humber Museums

Framed was a groundbreaking Virtual Reality app created for the Humber Museums Partnership. The large-scale project encompassed Branding, Website Creation, Social Media management, PR, App Creation, Out-of-Home Media, 3D Scanning, Virtual Reality and Print Design. Working with Gravitas Group, Glass Creative’s responsibility was to lead on the artistic direction of the project, in addition to creating the brand identity and supporting marketing material.

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After a competitive pitching process, the creative team were appointed by the Humber Museums Partnership to promote their 2016 project, Framed.

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The purpose of the project was to take 100 images of the most intriguing items held in the collections of 18 different museums, and use the hook of immersive technology to engage with a broad range of demographics from varying socio-economic backgrounds.

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The campaign reached significant numbers in month one alone; social channels increased from a weekly reach of 21 to over 31,000. Follows and likes also grew by 191%, gaining over 1000 new fans in the first 2 weeks. The project played an integral role in Humber Museums Partnership securing an additional £4million in Arts Council of England Funding.

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Framed was widely praised by both Arts Council of England (ACE) and The Department for Digital, Culture, Media & Sport (DCMS) who invited Gravitas Group to attend a discussion about the inclusion of innovation and technology in these sectors.

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Framed was a successful case study for the validity of immersive and emerging technologies in museums. After successfully embedding the 3D scanned objects on the Humber Museums Partnership website, we were featured by Sketchfab on their website. In their press piece, the organisation highlighted not just the quality of the scanned objects, but how they create a more heightened level of accessibility and engagement. One of the key aims of this approach focussed upon engaging wider audiences with the museum’s collections, and the legacy and resource from this project has scope to continually engage with wider audiences.