Hoarding boards and advertising creative developed for the launch of the Rolex Room retail store

In a defining moment for Hugh Rice, Glass Creative helped establish The Rolex Room store in Hull City Centre. Our team designed hoardings that surrounding the store prior to launch, strategically introducing Rolex's flagship models. Collaborating directly with Rolex, who are inherently protective of their heritage, we ensured meticulous brand consistency. As the launch date approached, our collaboration with Rolex continued. Our team created assets for the launch night, these included VIP invitations, information boards, and marketing collateral chronicling the brand's history. These elements, designed to attract Hugh Rice's historically loyal clientele, transformed the launch into a sensory horological experience. Seamlessly blending aesthetics, history, and exclusivity, this solidified The Rolex Room as the epitome of luxury and craftsmanship in the city.

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This project involved more than just visual appeal; it was about strategically introducing Rolex's flagship models while navigating the inherent protectiveness of the brand's heritage. Collaborating directly with Rolex, we ensured meticulous brand consistency, paying attention to every detail that would uphold the prestige of the Rolex name.

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As the launch date approached, our collaboration with Rolex extended beyond hoarding boards. Glass Creative played a central role in creating assets for the launch night, including VIP invitations, information boards, and marketing collateral that intricately chronicled the brand's illustrious history. These elements weren't just pieces of communication; they were crafted to resonate with Hugh Rice's historically loyal clientele, transforming the store launch into a sensory horological experience.

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By seamlessly blending aesthetics, history, and exclusivity, the creative assets designed by Glass Creative played a crucial role in solidifying The Rolex Room as more than just a store; it became the epitome of luxury and craftsmanship in the city, setting a new standard for horological experiences.