The Rolex Room
Introducing a new brand to an existing audience
Year
2017
Client
Hugh Rice The Jewellers
Services
Graphic design, launch campaign, invitations and print design.
Credits
in-house at Hugh Rice
The problem
Hugh Rice were opening a Rolex Room in Hull city centre. Before it opened, clientele who had been buying from the company for years needed to know something big was on it’s way.
Our Solution
Mike designed hoardings introduced the flagship models to a passing audience, drawing interest from the general public.
For the launch night, VIP invitations, information boards and collateral tracing the brand's history was created. This discerning audience was comprised entirely of Hugh Rice's existing high-value customers, who know exactly what they are looking for. This means that the margin for error across all materials was zero.
Every piece went through Rolex's brand approval system, ensuring everything created fit inside the brands’ strict guidelines.
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